If you're planning a new website for your business, one of the first questions is usually simple:
How much is this actually going to cost?
Unfortunately, there isn't one universal answer.
In Belgium, you can find websites advertised for a few hundred euros, while another agency might quote several thousand euros for what appears, at first glance, to be the same thing.
The difference usually comes down to how the website is built, how much work is involved, and what you actually need it to do.
The short answer: how much does a website cost in Belgium?
For a typical Belgian small business, a realistic starting point looks something like this:
Type of website | Typical price |
|---|---|
DIY website | €100–€500/year |
Simple landing page | €400–€1,000+ |
Small professional website | €700–€2,500 |
Custom small-business website | €1,500–€6,000+ |
E-commerce website | €3,000–€10,000+ |
Complex custom platform | €10,000+ |
These are general market ranges, not fixed prices.
Current Belgian providers show just how much pricing varies. Some offer starter websites from around €699, while more customised SME websites commonly move into the €1,500–€6,000 range. Belgian agencies can also charge roughly €80–€150 per hour, compared with around €50–€100 per hour for freelancers.
So instead of asking only "How much does a website cost?", the better question is:
"What kind of website does my business actually need?"
1. A simple landing page: around €400–€1,000+
A landing page is essentially a small, focused website with one main page.
It might include:
Your business introduction
Your main service
Photos or examples of your work
Reviews
Contact details
A contact or booking button
For a freelancer, tradesperson, consultant or very small local business, this can sometimes be enough.
Belgian providers advertise focused landing pages from roughly €399, although professionally designed pages can cost considerably more depending on the amount of strategy, copywriting and custom design involved.
The important thing is not the number of pages.
A good one-page website that clearly explains your business can be more valuable than a poorly organised ten-page website.
2. A professional small-business website: around €700–€2,500
This is where many Belgian small businesses will fall.
Think of a local accountant, construction company, beauty salon, restaurant, consultant or cleaning company.
A website like this will normally contain pages such as:
Home → Services → About → Reviews → FAQ → Contact
At this price level, you should expect more than simply having your logo placed into a template.
The website should clearly communicate:
What your business does
Who you work with
Why someone should choose you
Where you're located
How a potential customer can contact you
Some Belgian providers currently place broader professional websites with multiple pages, copy and improved structure at around €1,199–€2,500.
3. A custom website: around €1,500–€6,000+
Once you move away from ready-made templates, the price increases.
A custom website might include:
A unique design created around your brand
More advanced animations
Custom contact or quotation forms
Booking systems
CRM integrations
Newsletter integrations
Multiple languages
Blog or CMS functionality
Custom functionality
More advanced search optimisation
Current Belgian pricing guides commonly place custom SME websites somewhere around €1,500 to €6,000, although larger agency projects can go significantly beyond that.
For many businesses, this is the point where the website stops being an online business card and starts becoming an actual business tool.
For example, instead of somebody visiting your website and simply finding your phone number, they could:
Find you on Google → understand your service → see your previous work → request a quote → automatically receive a confirmation.
That process can happen while you're doing something else.
4. An e-commerce website: usually €3,000+
Selling online introduces considerably more complexity.
Your website may need:
Product pages
Product categories
Online payments
Customer accounts
Order emails
Stock management
Delivery options
VAT configuration
Returns information
Connections with accounting or logistics software
A small store using an existing e-commerce platform can sometimes be created relatively cheaply.
A fully custom online shop is another story.
Belgian pricing examples currently place more substantial e-commerce projects anywhere from roughly €6,500 to €10,000+, depending heavily on the number of products, integrations and level of customisation.
What actually makes one website more expensive than another?
Imagine asking:
"How much does a shop cost?"
A small kiosk and a three-storey retail store are technically both shops, but obviously they won't cost the same.
Websites work in much the same way.
Number of pages
A five-page website takes less time to design and build than a fifty-page website.
But page count isn't everything. Five highly customised pages can require more work than twenty simple ones.
Custom design
Using an existing template is faster.
Creating a design specifically for your company takes longer, but gives you considerably more control over how your business looks and feels online.
Copywriting
Someone also needs to decide what the website actually says.
If you already have polished text, the project becomes easier.
If the agency needs to research your customers, structure your services and write the copy, expect this to influence the price.
Multiple languages
This is particularly relevant in Belgium.
A business targeting Brussels or customers across Belgium may want the website available in:
Dutch, French and English.
That doesn't simply mean adding three buttons.
Every page needs translated content, URLs, metadata and proper language handling.
Booking or quotation systems
A normal contact form is simple.
A system that allows customers to select a service, choose a time, receive confirmation and sync the appointment with your calendar requires more work.
Integrations and automation
Perhaps someone submits your website form and you want the information to automatically:
Enter your CRM
Send the customer an email
Notify your team
Create a follow-up task
The customer only sees a simple form.
Behind it, several systems may be working together.
That's why two websites that look relatively similar can have very different development costs.
Don't forget the costs after the website is built
The initial website isn't necessarily your only expense.
Domain name
Your domain is your web address, such as:
A .be domain is relatively inexpensive. For example, some registrars currently list standard renewals around €19 per year.
Hosting
Your website also needs to live somewhere.
Hosting can range from inexpensive shared hosting to more powerful managed infrastructure.
For a normal small-business website, it normally represents a relatively small part of the overall website budget.
Maintenance
Depending on the technology used, you may also pay for:
Software updates
Backups
Security
Small changes
Technical support
Performance monitoring
One Belgian-focused 2026 guide estimates professional hosting and technical maintenance together at roughly €400–€1,500 per year for a managed setup.
Not every website needs an expensive maintenance contract, so it's worth asking exactly what's included before agreeing to one.
Template vs custom website: which one should you choose?
A template isn't automatically bad.
If you're launching a small business and simply need somewhere professional to send potential customers, it may be exactly what you need.
A custom website becomes more worthwhile when:
Your website is important for generating leads
You're competing heavily on Google
Your brand needs to stand out
You require custom functionality
You want integrations or automation
You expect the website to grow with the business
The cheapest website can become expensive if you need to rebuild it six months later.
At the same time, spending €10,000 on a complicated website when your business only needs five good pages doesn't make much sense either.
Freelancer, agency or DIY?
You generally have three options.
Build it yourself
Tools such as Wix, Squarespace and WordPress make it possible to launch your own website relatively cheaply.
You'll save money, but you're paying with your own time.
For someone comfortable with design and technology, that may be a perfectly reasonable trade.
Hire a freelancer
Freelancers are often a good middle ground.
Belgian freelance web development rates are commonly quoted around €50–€100 per hour, depending on experience and specialisation.
You'll usually communicate directly with the person actually designing or developing the website.
Hire an agency
Agencies normally cost more because several people may be involved in the project: designers, developers, project managers, copywriters or marketing specialists.
Belgian agency rates can commonly fall around €80–€150 per hour.
For larger projects, that broader expertise can be valuable.
For a straightforward five-page website, it may be unnecessary.
So, how much should a small Belgian business actually spend?
For many small businesses, roughly €1,000–€3,000 is a sensible budget to start the conversation.
That should be enough to explore a professional website that clearly presents the business, works properly on mobile and makes contacting you easy.
If you need custom design, multilingual content, booking, advanced integrations or e-commerce, expect the investment to increase.
But price alone shouldn't decide the project.
Ask yourself:
What job should this website perform for my business?
If its only job is to confirm that your company exists, keep it simple.
If you expect it to bring in leads, answer customer questions, showcase your work and generate enquiries every week, investing more in it starts making much more sense.
Think of your website as a digital storefront
A physical business wouldn't choose its storefront based purely on which contractor offered the cheapest door.
You'd think about where customers enter, what they see, whether they trust the business and how easily they can buy or ask for help.
Your website deserves the same thinking.
It doesn't need every possible feature.
It needs the right features for your business.
Planning a new website?
Before asking for quotes, write down three things:
1. What should visitors do?
Call you? Book an appointment? Request a quote? Buy something?
2. What information do they need before doing it?
Prices, services, examples, reviews, FAQs?
3. What would make running the business easier?
Online booking? Automatic emails? Lead collection? Multiple languages?
Once those answers are clear, estimating the website becomes much easier.
And more importantly, you're no longer asking someone to "build a website."
You're asking them to build something that has a clear job inside your business.